Looking for the best Japanese beauty products to buy in Japan? From cult-favorite sunscreens to award-winning serums, Japan is a paradise for skincare and cosmetics lovers. Whether you’re shopping at Donki, Matsumoto Kiyoshi, or a luxury department store in Tokyo, these top-rated Japanese beauty products are must-buys for glowing skin and flawless makeup. Here are the top 10 Japanese beauty products worth adding to your suitcase.
1. SK-II Facial Treatment Essence
Known as “Miracle Water,” SK-II Facial Treatment Essence is one of the most iconic Japanese skincare products. Packed with over 90% Pitera™, this lightweight essence improves skin texture, brightness, and firmness. Many travelers buy it in Japan because prices are significantly cheaper than overseas. It absorbs quickly, making it perfect for layering in a Japanese skincare routine. If you want radiant, glass-like skin inspired by J-beauty trends, this cult-favorite product is a must-buy. Look for exclusive sets at Japanese department stores for better value and limited-edition packaging.
2. Shiseido Anessa Perfect UV Sunscreen Skincare Milk
When it comes to the best Japanese sunscreen, Anessa Perfect UV Sunscreen Skincare Milk consistently ranks number one. This SPF50+ PA++++ sunscreen offers strong UV protection while feeling lightweight and non-greasy. Its Aqua Booster technology strengthens protection when exposed to sweat or water, making it ideal for Japan’s humid summers. Unlike many Western sunscreens, it leaves no white cast and works beautifully under makeup. Available in drugstores across Japan, it’s affordable, travel-friendly, and highly effective. If you buy only one beauty product in Japan, make it this award-winning sunscreen.
3. Hada Labo Gokujyun Premium Lotion
Hada Labo Gokujyun Premium Lotion is a holy grail hydrating toner in Japan. Formulated with multiple types of hyaluronic acid, it deeply moisturizes dry and dehydrated skin without fragrance or irritation. Despite its thick texture, it absorbs quickly and leaves skin plump and smooth. This Japanese drugstore skincare favorite is budget-friendly and widely available. Many travelers stock up because it delivers luxury-level hydration at a fraction of global prices. If you struggle with dryness, especially during flights or winter, this intensely moisturizing lotion is a must-buy in Japan.
4. DHC Deep Cleansing Oil
DHC Deep Cleansing Oil is one of Japan’s most famous cleansing oils and a staple in double cleansing routines. Made with high-quality olive oil, it effortlessly melts away waterproof makeup, sunscreen, and impurities without stripping the skin. It emulsifies smoothly with water and rinses off clean, leaving no greasy residue. This product is particularly popular among travelers who love Japanese skincare for its simplicity and effectiveness. Buying it in Japan is usually cheaper than overseas. For anyone exploring J-beauty, this iconic cleanser is a smart addition to your beauty haul.
5. Shiseido Eyelash Curler
The Shiseido Eyelash Curler is a cult classic Japanese beauty tool loved worldwide. Designed to suit Asian eye shapes, it curls lashes evenly from root to tip without pinching. The ergonomic shape and flexible silicone pad create long-lasting lift, making lashes appear longer and more defined. Many makeup artists recommend buying it in Japan for authenticity and better pricing. It’s lightweight, durable, and fits easily into any makeup bag. If you want a simple yet transformative Japanese beauty product, this iconic eyelash curler delivers professional-level results effortlessly.
6. Canmake Mermaid Skin Gel UV
Canmake Mermaid Skin Gel UV is one of the best affordable Japanese sunscreens for everyday wear. This SPF50+ PA++++ gel feels like a lightweight moisturizer and doubles as a makeup primer. It blends seamlessly into the skin without stickiness or white residue. Popular among students and beauty influencers in Japan, it’s budget-friendly and available in cute packaging. If you prefer a dewy finish with strong sun protection, this sunscreen is perfect for daily city use. It’s small, travel-friendly, and easy to find in Japanese drugstores nationwide.
7. LuLuLun Face Masks
LuLuLun Face Masks are a staple in Japanese daily skincare routines. Sold in convenient multi-sheet boxes, these masks are designed for everyday hydration rather than occasional treatment. They’re infused with moisturizing ingredients that leave skin soft and refreshed in just 10–15 minutes. One of the best parts about buying LuLuLun in Japan is the availability of regional limited editions featuring local ingredients. Affordable, effective, and easy to use, these sheet masks are perfect souvenirs or self-care essentials. They’re lightweight, making them easy to pack in bulk.
8. Cezanne UV Clear Face Powder
Cezanne UV Clear Face Powder is a hidden gem in Japanese drugstore makeup. This lightweight pressed powder offers subtle coverage, oil control, and added UV protection. It creates a soft-focus finish that blurs pores without looking cakey. Popular for touch-ups throughout the day, it keeps skin looking fresh in humid weather. The compact design includes a mirror, making it convenient for travel. Affordable yet high-performing, Cezanne products are widely trusted in Japan. If you want a budget-friendly beauty find that delivers polished results, this powder is worth picking up.
9. Heroine Make Long and Curl Mascara
Heroine Make Long and Curl Mascara is legendary in Japan for its extreme staying power. This waterproof mascara holds curls all day, even in humidity or tears. The slim brush separates lashes beautifully, creating dramatic length without clumps. It’s especially popular among those with straight lashes that struggle to stay lifted. While strong, it removes cleanly with oil-based cleansers. The charming princess-themed packaging makes it easy to spot in stores. For long-lasting, smudge-proof lashes, this is one of the best Japanese makeup products to buy.
10. Elixir Superieur Enriched Wrinkle Cream
Elixir Superieur Enriched Wrinkle Cream is a popular Japanese anti-aging product known for targeting fine lines around the eyes and mouth. Formulated with pure retinol, it improves elasticity and smoothness with consistent use. Many shoppers purchase it in Japan due to competitive pricing and trusted quality control. The texture is rich yet absorbs well, making it suitable for nighttime skincare routines. If you’re looking for effective Japanese anti-aging skincare, this award-winning wrinkle cream is a top contender and a smart beauty investment.
Final Thoughts
These top Japanese beauty products to buy in Japan combine innovation, affordability, and proven results. From high-end skincare to budget-friendly makeup, Japan offers something for every beauty lover. If you’re planning a trip, make space in your luggage and your skincare routine will thank you.